You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are … Read more
Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile? In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to jump on every trend. But … Read more
A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a … Read more
At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the same as it is … Read more