Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old … Read more
For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic. Think again. The truth is that a growing number of consumers … Read more
Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back seat. It’s understandable. When you’re the one doing … Read more
Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in the United States generates $44 of revenue. That’s … Read more
Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to … Read more